There’s no field of commercial medicine that’s been more impacted by the digital shift than … medicine itself. Proliferation of Rx savings apps shows a consumer belief in better living through smartphones, starting with the controversial price of the prescription drugs.
The Top 5
Topping the charts at No. 1 is GoodRx, the telemedicine drug price tracker that went public in September. At No. 2 is RxSaver from RetailMeNot, with No. 3 ranked app SingleCare working directly with pharmacies on discounts. No. 4 on the inaugural Provider Ranking of Prescription Apps is OptumRx with its user base of some 65 million consumers. Finishing out the Top 5 at No. 5 is a familiar name, CVS Caremark, the huge prescription benefit management operation.
The Top 10
We love the Top 10 because it’s where you find sleeping giants and energetic chart-climbers.
Take, for example, KrogerRxSC at No. 6 this month with its popular membership-based Rx discount program, with another grocery powerhouse app, Publix Pharmacy, flexing its buying power, foot traffic and consumer affinity. At No. 8 is the Express Scripts app from the eponymous pharmacy benefit management outfit. At No. 9 in this Provider Ranking of Prescription Apps is Rx Local, with Prescription Rx Discount Card RxApp landing No. 10.