Per the press release, Smoothie King’s new subscription service, Nourish Daily, is keen on customization. Similarly to meal delivery services like Daily Harvest, it offers subscribers a box of frozen ingredients to blend up their own smoothies at home. Customers can choose between a dozen “purpose powders” — some of which target things like muscle-building and immune support, while others cater to vegan and keto diets — to combine with their choice of ten different smoothie blends, such as wild berry and veggie mango. Once customers get their Nourish Daily box in the mail, they can keep the blends in the freezer and add their own liquid — be it water, milk, or juice — to the blender with the other ingredients when they’re ready to drink. The blends come in flat packages to save space.
The press announcement adds that subscribers can choose the date and time of delivery or, if they live near a Smoothie King shop, pick them up in person. Nourish Daily boxes comes in servings of seven (for $6.99 per smoothie), 14 ($6.29 per smoothie), or 21 ($5.29 per smoothie). The service launched on April 12 and is now available only in the Dallas-Forth Worth area.